Take supplier data in and fill in the missing context
Excel, CSV, portals or existing data sources are processed. From the product information and identifiers already there, FlowCraftDB fills in the missing context from suitable sources.
FlowCraftDB turns 30,000+ chaotic supplier records into sellable product data overnight
Missing details are filled in, items classified automatically, mapped to the right attributes and verified - instead of being prepared by hand in Excel.
Large B2B assortments · ETIM · ECLASS · EDE · Nordwest20 minutes, your real supplier data, an honest assessment.
Live weeks earlier
Sell new assortments sooner instead of leaving revenue stuck in your product data.
Up to 2 full-time roles
Save that much manual data work and handle far more assortment with the same team.
Over 90 % fewer errors
The error rate in prices, attributes and descriptions drops before wrong product data ever goes live.
Brand film
FlowCraftDB brand film: what FlowCraftDB makes of supplier data.
Just another supplier-Excel morning
The assortment is bought. Sales is waiting. And somewhere, someone is still sitting in Excel.
A new supplier should be good news. In reality, what arrives first is a file with different columns, missing mandatory fields, new categories and attributes that nobody needs in the shape they were delivered.
Every supplier, its own logic
The supplier sends their logic, you get to deal with it - with every single file.
There, but not sellable
Sales could get going, but incomplete product data blocks the go-live.
Every price list from scratch
Compare the changes, correct them and move them cleanly into your systems again.
More range, more people
The effort grows with the assortment until only extra headcount helps.
The bottleneck sits in front of your systems
Your PIM, ERP and shop can only manage the data somebody cleaned up beforehand
The actual work happens before that: understanding supplier data, unifying it, filling the gaps and bringing it onto your structure.
What is manageable with a handful of suppliers quickly turns into permanent handwork at scale.
The new standard
With FlowCraftDB you get 30,000+ new products ready to sell in a few hours, instead of straightening out supplier data by hand for weeks.
What costs days or weeks of product data work today runs as an automated process overnight.
- Step 1
- Step 2
Unify and enrich
Spellings, units and formats are brought onto one standard. Values from free text and other sources are mapped to the right attributes.
- Step 3
Recognise, classify and resolve the attributes
The AI reads the product context that is there and recognises which product type an article belongs to. Individual details become one unambiguous context for everything that follows.
- Step 4
Verify and hand over
Every value is held against its source before the finished record reaches your systems.
How thin supplier input becomes a sellable product record
Step 1
Step 2
Step 3
Step 4
Step 1Take supplier data in and fill in the missing context
Supplier_A.xlsx
Article number
Product name
Short text
EAN
Manufacturer
Material
Weight
Image
4711
Screw clamp 60
Steel, clamping width 60 mm …
empty
empty
empty
empty
empty
Article number
4711
Product name
Screw clamp 60
Short text
Steel, clamping width 60 mm …
EAN
empty
Manufacturer
empty
Material
empty
Weight
empty
Image
empty
Built for product data volumes that can no longer be handled by hand
- Up to 5,000
- product records per hour
- 30,000 - 40,000
- articles can be processed overnight
- over 85 %
- less manual product data maintenance
- ⌀ 2 full-time roles
- of manual data work saved
Supplier chaos becomes clear product logic
FlowCraftDB recognises the product, finds the matching category and files every piece of information exactly where it belongs with you
You define once what a sellable product record has to look like in your world. From then on, new supplier data is processed against exactly that structure, instead of your team having to understand and rebuild every new format by hand.
How the data arrives
Aluminium combination ladder, 3-part€685.50incl. VAT
- Article number
- 578492007
- Manufacturer
- No Name
- Delivery
- In stock
- Category: missing
- Attributes: missing
- Description: missing
FlowCraftDB classifies the article, adds attributes, a description and the product image, and brings it into your structure.
How the data moves on
Found in the shop through the filters ladder type combination ladder, material aluminium and standard EN 131.
Aluminium combination ladder, 3-part€685.50incl. VAT
Description
The 3-part aluminium combination ladder works as a step ladder with an extension section and as a leaning ladder. It complies with EN 131.
- Article number
- 578492007
- Manufacturer
- Alvara Steigtechnik
- Dimensions (H×W×D)
- 1.94 × 0.8 × 1.62 m
- Weight
- 15.7 kg
- Material
- Aluminium
In future your team no longer adapts to every supplier.The supplier data adapts to you.
Delivered to, among others
Shopware
Shopify
Magento
WooCommerce
OXID eSales
JTL
PlentyONE
Odoo
SAP
Amazon
eBay
OTTO
Kaufland
Conrad
Google Merchant Center
ChatGPT
Google Gemini
Automation without flying blind
Automated product data maintenance only helps you if you don't have to check everything again afterwards.
FlowCraftDB uses AI without trusting it blindly on product data. The AI recognises product context, classification and relevant attributes, but it does not therefore treat every value as correct.
Unambiguous data is processed further. Uncertain, conflicting or unverifiable values stay visible, so your team only has to step in where a decision is genuinely needed.
Better empty than plausible but wrong.
Automatic classification for your data structure
Thousands of possible classes. Thousands of products. And every single one has to be filed correctly.
Whether it is your own category structure, ETIM or ECLASS: for every product the matching class has to be found first. ECLASS alone offers over 40,000 classes to choose from. Then come the matching attributes and the mapping of the product information.
FlowCraftDB handles these steps automatically and files every piece of information where it belongs with you.
By hand
Understand the product
- search for the matching class
- determine the relevant attributes
- map the available information
start over with the next product
With FlowCraftDB
Recognise the product
- find the matching class automatically
- resolve the relevant attributes
- map information to the right attributes
process thousands of products within hours on the same principle
Get products online faster & capture the revenue your assortment could have been making all along
Every day a purchased assortment cannot be sold because of unfinished product data leaves thousands of euros on the table. Once that blockade is gone, your products can finally sell and your sales team no longer has to wait for “the data to be ready”.
Around 6 weeks earlier to marketYour revenue sits in that gap
What's on · 2026 & 2027
Where to meet us in person
Four stages, two booths, one topic: how product data has to be structured for AI in retail to hold up. Come and find us on site.
Speaker slot
HANDELSVERBAND.swiss Summit 2026
Product data architecture and classification as the foundation for AI in retail
- Westhive Zurich Hardturm
The bottleneck is not the systems, it is the product data. The talk lays out the structural principles that make large assortments manageable - and why clean classification and binding attribute systems decide whether you can scale.
Booth
DMEXCO 2026
Come to booth F058 and tell us where your product data gets stuck.
- Koelnmesse, Cologne
- Hall 7.1 · Booth F058
Two days in hall 7.1: a short conversation about how your supplier data comes in today and where it gets stuck - formats, ETIM or ECLASS classification, manual effort. We will tell you honestly whether and how FlowCraftDB can help.
Start-up stage
DMEXCO 2026
FlowCraftDB: from supplier data chaos to a scalable product data flow
- Koelnmesse, Cologne · Start-up Stage
Ten minutes on day one: how supplier data from Excel files, feeds, PDFs and portals becomes one consistent product data flow - mapped to your standard, classified against your own categories, ETIM or ECLASS.
Masterclass
DMEXCO 2026
Product data architecture and classification: the foundation for AI in retail
- Koelnmesse, Cologne · Room MC7E
Day two, same topic as in Zurich, as a masterclass: how heterogeneous supplier data becomes a reliable product data architecture - with a clear target standard, binding attribute systems and clean classification.
Booth
E-commerce Berlin Expo 2027
Come to our booth in Berlin - let's talk about your supplier data.
- Messe Berlin, Berlin
- Booth number to follow
Two days in Berlin: tell us where your supplier data gets stuck - formats, ETIM or ECLASS classification, manual effort. We will tell you honestly whether and how FlowCraftDB can help. Booth number and hall follow once they are confirmed.
Speaker slot
E-commerce Berlin Expo 2027
Sven Kusebauch at E-commerce Berlin Expo
- Messe Berlin, Berlin
Berlin comes back to the foundation: why product data architecture and clean classification decide whether AI in retail holds up. Stage, day and time follow once the programme is final.
Enough about sample data
Give us a supplier file that is causing your team work today. We'll show you live what FlowCraftDB makes of it.
Using your own product data you'll see how FlowCraftDB handles your structures, attributes and edge cases - and where the biggest leverage sits for you.
Get in touch
Let's talk about your actual data.
We'll look together at where your biggest leverage is - using one of your real supplier files or portals. No generic sales demo.
FlowCraftDB
Frankfurter Landstraße 28
61231 Bad Nauheim
Phone
(+49) 6032 7853907
hello@flowcraftdb.de