The step before your PIM, ERP and shop: One supplier file becomes overnight a range you can import straight into your systems
FlowCraftDB takes product data from Excel, CSV, PDFs, portals & existing data sources and brings it into your target structure automatically – from your own categories to ETIM, ECLASS, EDE or Nordwest.
Built for large B2B ranges · ETIM · ECLASS · EDE · Nordwest
FlowCraftDB in numbers
- Up to 5,000
- product records per hour
- 30,000–40,000
- items overnight
- over 85%
- less manual product data maintenance
- avg. 2 full-time roles
- of manual data work saved
As long as the product data isn't finished, the range can't make a single sale
The supplier has delivered, the range is bought in and your systems are ready. Yet new products often go live weeks or months later, because the delivered data first has to be standardised, completed, classified and checked by hand.
And as long as the product data isn't finished, the revenue stays on the table.
Between “the data is here” and “we can import it” there are often hundreds of manual decisions
The supplier delivers their structure. Your target system expects yours. In between, someone has to work out which category goes where, which attributes are missing, what is hidden in free text and which values can be taken over at all.
What's missing is a layer that understands supplier input and reliably turns it into the structure your existing systems need.
That layer is FlowCraftDB.
FlowCraftDB sits exactly between supplier input and your target system
Your PIM, ERP or shop can only work with data that someone has cleaned up first. That is the step FlowCraftDB takes over.
- Understand the product
- Find the category
- Determine attributes
- Assign values
- Check the data
Built for large B2B ranges · ETIM · ECLASS · EDE · Nordwest
From raw record to import in 6 automated steps
01 · Little supplier input
Just 3 fields still have to become a usable item
FlowCraftDB rarely starts with perfect product data – often it's just an item number, a name and a short text.
- processes Excel, CSV, PDFs and portals
- recognises the raw information that is there
- starts even with incomplete supplier input
4711Screw clamp 60Steel, 60 mm …02 · Context gathered
A little raw data becomes reliable product context
Before values are added or assigned, FlowCraftDB gathers the context needed for clean further processing.
- uses existing product information and identifiers
- pulls in matching information from available sources
- lays the groundwork for the next processing steps
471103 · Standardised & enriched
Different spellings become one consistent data foundation
Supplier data rarely arrives in the format your systems need. FlowCraftDB standardises and completes it.
- units, formats and spellings are standardised
- free text is mapped to structured fields
- missing details are added wherever that makes sense
47112.4 kgzinc-plated120 mm04 · Classified
The product is assigned to the right class
For an item to be processed cleanly in your systems, it has to be clear what it actually is.
- FlowCraftDB recognises the product type
- assigns the item to the matching category
- follows your own category structure or standards such as ETIM and ECLASS
4711Screw clampsETIMECLASS05 · Relevant attributes
Information lands exactly on the attributes it belongs to
Not every piece of information simply goes somewhere in the system. FlowCraftDB resolves the relevant attributes and assigns values precisely.
- determines the relevant attributes per product type
- assigns the available details to the right attributes
- builds a record that is usable in practice
Screw clamps4711Screw clampsSteelzinc-plated60 mm120 mm06 · Checked product record
The result is an import-ready product record your systems can process directly
Before the data is passed on, every value is checked for whether it is unambiguous, uncertain or cannot be backed up.
- unambiguous values can be processed automatically
- uncertain or contradictory details stay visible
- the result can go straight into your PIM, ERP, shop and other target systems.
Screw clamp 604711?
Built for large B2B ranges · ETIM · ECLASS · EDE · Nordwest
Exported to, among others…
Shopware
Shopify
Magento
WooCommerce
OXID eSales
JTL
PlentyONE
Odoo
SAP
Amazon
eBay
OTTO
Kaufland
Conrad
Google Merchant Center
ChatGPT
Google Gemini
Preparing product data automatically only pays off if you don't have to re-check everything afterwards
That's why FlowCraftDB never takes values over blindly. Every piece of information is assessed in its product context and checked against the available sources.
- Unambiguous valuesare processed automatically.
- Uncertain detailsare passed to your team for review, specifically.
- Contradictory informationis not simply taken over but put forward for a decision.
- Values that can't be backed upstay empty when in doubt instead of being filled in plausibly.
Your team no longer has to check every single record – only step in where a decision is genuinely needed.
More range, earlier revenue and far less manual work – without rebuilding your existing system landscape
Bring new ranges live much sooner
The time from purchase to sale gets shorter, and revenue from new ranges starts earlier.
Handle far more range with the same team
You process far more items and suppliers without the operational load permanently growing at the same rate.
Save up to 2 full-time roles of manual data work
Recurring data preparation runs automatically, freeing capacity for work that genuinely needs human decisions.
Checked product data of much higher quality
Attributes, prices and classifications arrive cleanly in the target system, while your team focuses on the review cases that matter.
Onboard new suppliers faster
New data sources connect faster, because FlowCraftDB automatically maps different structures onto your existing product logic.
Make product data processes scalable
New items always run through the same defined logic, so growing range volumes can be processed in a controlled, repeatable way.
Built for large B2B ranges · ETIM · ECLASS · EDE · Nordwest
You define once what a finished item looks like. From then on, every supplier follows your lead.
FlowCraftDB brings flow to your product data processes
| Task | With FlowCraftDB | Today: manual / Excel & one-off tools |
|---|---|---|
| Taking over supplier data | Yes: Automatically from Excel, CSV, PDFs, portals | No: Separate manual effort per source |
| Adding product context | Yes: Automated | No: Research by hand |
| Standardising spellings & units | Yes: Automated | No: Align by hand |
| Classifying products | Yes: By your own structure, ETIM, ECLASS etc. | No: Search and assign manually |
| Assigning attributes | Yes: Automated onto your structure | No: Map manually |
| Checking values | Unambiguous values automatically, uncertain ones to the team | Much of it checked entirely by hand |
| Time to import | 30,000–40,000 product records overnight | Days, weeks or months |
| Scaling | More range with the same team | More range = more data maintenance |
| Data quality | Checked, import-ready record | High clean-up and review effort |
Frequently asked questions about FlowCraftDB
FlowCraftDB focuses on automated product data preparation. We standardise, enrich, classify and check your supplier data – to fit the structure of your PIM, ERP or shop.
If you need it, you can also use FlowCraftDB as your central product data base: your product data is then managed directly with us and sent out from there to your systems and sales channels. An existing PIM is not a prerequisite.
Just give us a supplier file that's making work for your team today. We'll show you live how FlowCraftDB prepares it.
You'll see with your own product data how FlowCraftDB handles your structures, attributes and special cases – and where your biggest lever is.
Built for large B2B ranges · ETIM · ECLASS · EDE · Nordwest